The Top 4 Benefits of a Website for Small Businesses

There is absolutely no excuse for not having a website, even if your business is only just getting started. Many potential customers won’t take you seriously without one. One of the most obvious benefits of having a small business website is that it enables people to find you online and get in touch with you easily. Having an effective and compelling site can even lead to sales you wouldn’t have made otherwise.

Here are the top 4 benefits of having a website for all businesses:

1. Develop an Online Presence and Reputation as well as Expand Your Business’ Reach
2. Target Local Customers and Receive Online Queries
3. Make Sales Online
4. Build a Community and Learn More About Your Customers

Ok let’s get started!

1. Develop an Online Presence and Reputation as well as Expand Your Business’ Reach

The first thing people do when they hear about a business is to look it up online. If you don’t have a website set up you might as well not exist for all those potential customers. Having a website can also help shape the way people perceive your business. For example, you can include reviews, photos, FAQs or anything else that will improve your image.

If you’re running a small store, most of your business will probably come from locals so most small businesses have a restricted area of influence. Setting up a website enables you to bypass the limitations of running a small operation. You’ll be able to reach more of your target audience than you might have otherwise, and attract business from outside your local area.

Over the long run, you can also use your website as a platform to publish content and blog posts that help your clients. Content marketing not only makes you look like an authority in your field, but it can also build trust and goodwill.

2. Target Local Customers and Receive Online Queries

Most people look up the closest businesses when they’re trying to make a specific purchase. For example, you need a haircut and you don’t know the neighborhood. You’ll probably jump online and look up nearby barbers or salons.

If your website shows up among the first search engine results for these types of local search queries then you might land yourself some extra business (building a strategy to rank well for keywords is known as search engine optimisation or SEO). Your site can also help build brand awareness of your local business in the community. It’s also useful to have your business’ phone number, email address and other contact details.

Ideally, your website will provide visitors with multiple ways to contact you. We already mentioned that it should include your phone number and email address, but a contact form is also an excellent addition that lets customers get in touch without leaving the site. Some businesses even go as far as to set up live chat.

3. Make Sales Online

Aside from expanding your business’ reach, having a website also provides you with an entirely new channel you can use to make sales. These days, you’re no longer restricted to only selling products through your physical shop. Setting up an online store is actually relatively simple and you can even combine it with your regular business site. That way you’ll be able to make sales even when your operating hours end.

4. Build a Community and Learn More About Your Customers

One of the best things about having a website to call your own is that it can provide a place for your visitors to talk to each other. For example, if you’re running a blog for your business, you can enable a comments section for it so visitors can ask you questions and discuss your posts with each other. Depending on which platform you use you can also set up more complex community features, such as forums and even public chats. If used correctly, they can also help you learn more about your customers. Then you can use that information to drive more sales and conversions. You can, for example, set up polls on your website to find out what your visitors are interested in. There are also plenty of online tools that can help you set up full-fledged surveys. You can even track your site’s analytics, and get lots of data on how your visitors behave.

Interested in setting up a website for your business? Visit our contact page to get in touch with us!

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